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Title:
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COMPARING ONLINE USERS PRIVACY CONCERNS: FACEBOOK.COM VS. RUTEN.COM |
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Author(s):
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Jih-Hsin Tang, Wei-Jie Jou, Yi-Jen Lin |
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ISBN:
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978-972-8939-24-3 |
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Editors:
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Sandeep Krishnamurthy, Gurmit Singh and Maggie McPherson |
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Year:
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2010 |
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Edition:
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Single |
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Keywords:
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Social networking, transaction, privacy concerns |
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Type:
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Reflection Paper |
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First Page:
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163 |
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Last Page:
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166 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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Although online activities continue to play an important role in modern societies, online users concerns for privacy still inhibit the development of e-business. An important, yet unexplored question is: whether users differ in their privacy concerns on different Websites? We extended Smith et als (1996) work and compared consumers privacy concerns on two types of Website: social-networking (Facebook.com) and transactional (Taiwanese version of eBayRuten.com). Initial results from a convenient sample in Taiwan demonstrated that users perception of privacy concerns differ in error, unauthorized secondary use and improper access, but not in information collection. Further theoretical and practical implications are also discussed. |
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